DAZN teams up with OnlyFans for boxing content

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The sports streaming platform DAZN and subscription platform OnlyFans have entered into a content and sponsorship partnership, covering a series of boxing fights over the next 12 months.

Under the agreement, DAZN's OnlyFans page will feature post-fight content exclusively for subscribers, while fighters will create custom content for DAZN's OnlyFans page. Additionally, both companies will collaborate on 'All Access', a new exclusive program for OFTV.

Over the past two years, more than 200 combat sports athletes have launched OnlyFans pages, spanning various disciplines such as the Ultimate Fighting Championship (UFC), boxing, and wrestling. OnlyFans recently served as the title sponsor and exclusive content creator for a DAZN-shown fight night event, featuring the Ryan Garcia vs. Devin Haney bout on April 20.

The platform has also established partnerships with other sports entities, including mixed martial arts (MMA) promotion Professional Fighters League (PFL), and Australian tennis player Nick Kyrgios.

Pete Oliver, CEO of Growth Markets and Global Head of Boxing at DAZN, expressed enthusiasm about the collaboration, emphasizing DAZN's status as the global home of boxing. Keily Blair, CEO of OnlyFans, highlighted the partnership's significance in enhancing the fan experience and providing compelling monetization options for fighters and fans alike.