Zuffa Boxing has signed a five-year streaming agreement with Paramount+ for the US, Canada, and Latin America beginning in January 2026.
The new boxing promotion was formed by TKO and Sela, with leadership from Turki Alalshikh, Dana White, Dr. Rakan Alharthy, and Nick Khan. Zuffa Boxing was formed in 2024 with White, president and CEO of UFC, announcing the integration of the mixed martial arts promotion's parent company, TKO Group Holdings, with Saudi Arabia-based entities, including the Saudi General Entertainment Authority, led by Turki Alalshikh.
The alliance seeks to create a much more regular iteration for boxing competition, including 12 cards in the first year, compared to the sport's current operation, which has led them to insist on a new Ali Act in the United States, which remains under discussion in the Senate.
Zuffa Boxing's debut could take place during CBS's coverage of the NFL's late-season games.
Paramount will look for boxing to increase subscriptions based on the 20.3 million viewers who tuned into the Netflix stream of Zuffa Boxing's inaugural megafight between Saúl "Canelo" Álvarez and Terence Crawford on September 13 at Allegiant Stadium in Las Vegas, a record crowd.
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